What were you doing 10 years ago? For some, a decade is a long time and for others it seems to pass in the blink of an eye. In the 10 years since Dynomite was founded a lot has happened.
In 2006 the 100ml restriction on liquids was introduced in airports. Barack Obama was yet to announce his candidacy for the US presidential election. Facebook was locked in a popularity battle with Bebo. Twitter was hatched and YouTube was in its infancy.
Since then, five different UK governments have held power. Prime Ministers have come and gone. Obama is nearing completion of his second term in office. And remembering to drink up before going through airport security today mostly regarded as a necessary, if inconvenient, task.
Meanwhile the popularity of and appetite for social media, and its hunger for video content, has grown exponentially.
We are visual creatures, more so than ever (the irony of addressing that in a written piece hasn’t passed me by), with an insatiable appetite for video. We look for the informative, the entertaining, but also the bizarre. Witness the popularity of vloggers like Zoella, YouTube’s most watched video being Psy’s Gangnam Style, and the ever popular Charlie Bit My Finger and the sequel Charlie Bit My Finger – Again!
In its early days 8 million YouTube videos were watched each day. Fast forward 10 years and that number is nearly 5 billion. Although we upload nearly 2 billion images each day, the recent move by Twitter to pay its best video contributors a share of the ad revenue, and at a better split than YouTube, has shown how seriously the industry takes video content.
One of our showreels – keep an eye out for our brand new showreel in 2017!
So here’s to the next Dynomite decade.
* Source: Nielsen 2016